For
those not entirely "au fait" with the wonderful world of lingerie,
Lise Charmel is the Yves Saint Laurent of the underwear world. Founded in 1975
having just celebrated 35 years, Lise Charmel's experience of fit and beauty is
second to none. And this year like any other Lise Charmel put on a stunning
performance of Vibrant Reds and Royal Blue tones in the most luxurious guipure
lace at this year's Moda Fashion show at the NEC Brimingham.
Two
weeks earlier Lise Charmel presented a sophisticated range of swimwear
incorporating classical nautical styles and playful fun prints designed to suit
a range of women's emotions and needs.
It is
also refreshing to learn that Lise Charmel continue to manufacture in France
whilst so many other brands have shifted production further a field. This
allows the company to closely monitor quality but more importantly to the wider
economy, supporting the European manufacturing industry through difficult
times.
Whilst
held in extremely high regard across most parts of Europe Lise Charmel is still
new to the UK and introducing us to the French passion for love, romance &
sheer sophistication, as reflected in their lingerie, is a gradual process that
has been spreading though independent underwear boutiques.
The
famous Russian model Catrinel Menghia, who once modelled for
Giorgio Armani, continues to model for the brand into 2012. Being an avid wearer
of Lise Charmel herself, Catrinel is clearly pleased with the increasing
attention that the brand has received in the press from its recent collections.
As
popularity of French and European brands in the UK continues to increase we
will be seeing more and more of this fabulous designer in the UK, already the
best selling luxury brand in France, generating an impressive turnover of over
75 million euros a year.
For so
long British women has contended with poor quality imports and designs of
limited taste, not to mention little knowledge of fit. It is known that a
poorly fitting bra can cause health problems, however looking good is also
scientifically proven to be linked with feeling good. Adequate shaping and lift
from a bra together with gorgeous lace will help make any woman feeling truly
delicious.
More
recently Lise Charmel have invested heavily in the only machine in the world
using laser technology to create embroidery using up to twelve different
colours. The "Plaisir" range is rich in blue, green and purple lace
and is an exquisite example of this.
If you
want to see this years collections, some suppliers have been issued with
catalogues.
Moda Fashion Visitors in Awe of Lise Charmel's Lingerie
Collection
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